My-library.info
Все категории

Ричард Харрис - Психология массовых коммуникаций

На электронном книжном портале my-library.info можно читать бесплатно книги онлайн без регистрации, в том числе Ричард Харрис - Психология массовых коммуникаций. Жанр: Маркетинг, PR, реклама издательство 2002, год 2004. В онлайн доступе вы получите полную версию книги с кратким содержанием для ознакомления, сможете читать аннотацию к книге (предисловие), увидеть рецензии тех, кто произведение уже прочитал и их экспертное мнение о прочитанном.
Кроме того, в библиотеке онлайн my-library.info вы найдете много новинок, которые заслуживают вашего внимания.

Название:
Психология массовых коммуникаций
Издательство:
2002
ISBN:
5-93878-033-0
Год:
2002
Дата добавления:
26 июль 2018
Количество просмотров:
309
Читать онлайн
Ричард Харрис - Психология массовых коммуникаций

Ричард Харрис - Психология массовых коммуникаций краткое содержание

Ричард Харрис - Психология массовых коммуникаций - описание и краткое содержание, автор Ричард Харрис, читайте бесплатно онлайн на сайте электронной библиотеки My-Library.Info
  «Предупреждён – значит вооружён». Такой эпиграф мог бы открывать эту книгу. И не имеет значения, кто возьмёт её в руки. Специалист почерпнёт в ней новые приёмы и подходы к анализу стратегии и тактики СМИ. Любознательный обыватель научится обеспечивать собственную информационную безопасность.

 Кроме того картина информационного ландшафта современного общества от предвыборного управления массовым сознанием до рекламы памперсов оказывается настолько захватывающей, что однажды начав читать эту книгу, вы уже не оставите её недочитанной.

Психология массовых коммуникаций читать онлайн бесплатно

Психология массовых коммуникаций - читать книгу онлайн бесплатно, автор Ричард Харрис

Rumelhart, D. E. (1980). Schemata: Building blocks of cognition. In: R. J. Spiro, B. C. Bruce. W. F. Brewer (Eds.). Theoretical issues in reading comprehension (p. 33–58). Hillsdale, NJ: Lawrence Eribaum Associates.

Russo, J. E., Metcalf, B. L, Stevens, D. (1981). Identifying misleading advertising. Journal of Consumer Research, 8, 119–131.

Russo, V. (1981). The celluloid closet: Homosexuality in the movies. New York: Harper Row.

Sabo. D., Jansen, S. C. (1992). Images of men in sport media. In: S. Craig (Ed.). Men, masculinity, and the media (p. 169–184). Newbury Park, CA: Sage.

Sabo, D., Runfola, R. (Eds.). (1990). Jock: Sports and male identity. Englewood Cliffs, NJ: Prentice-Hall. Saegert. J. (1987). Why marketing should quit giving subliminal advertising the benefit of the doubt. Psychology Marketing, 4, 107–120.

Salomon, G. (1979). Interaction of media, cognition, and learning. San Francisco: Jossey-Bass.

Salomon, G. (1983). Television watching and mental effort: A social psychological view. In: J. Bryant D. Anderson (Eds.). Children's understanding of television (p. 181–198). New York: Academic Press.

Salomon, G. (1984). Television is "easy" and print is "tough": The differential investment of mental effort in learning as a function of perceptions and attributions. Journal of Educational Psychology, 76, 647–658.

Salomon, G. (1987). Television and reading: The roles of orientations and reciprocal relations. In: M. E. Manley-Casimir C. Luke (Eds.). Children and television (p. 15–33). New York: Praeger.

Sapolsky, B. S. (1984). Arousal, affect, and the aggression-moderating effect of erotica. In: N. M. Malamuth E. Donnerstein (Eds.). Pornography and sexual aggression (p. 85–113). Orlando, FL: Academic Press.

Sapolsky, B. S., Molitor, F. (1996). Content trends in contemporary horror films. In: J. B. Weaver and R. Tamborini (Eds.). Horror films: Current research on audience preferences and reactions (p. 33–48). Mahwah, NJ: Lawrence Eribaum Associates.

Schachter, S., Singer, J. E. (1962). Cognitive, social, and physiological determinants of emotional state. Psychological Review, 69, 379–399.

Schaefer, H. H., Colgan. A. H. (1977). The effect of pornography on penile tumesccnce as a function of reinforcement and novelty. Behavior Therapy. 8. 938–946.

Schank, R., Abelson, R. (1977). Scripts, plans, goals, and understanding. Hillsdale, NJ: Lawrence Eribaum Associates.

Schement. J. R., Gonzalez, J. N., Lum, P., Valencia, R. (1984). The international flow of television pro­grams. Communication Research, II, 163–182.

Schlcuder, J., McCombs, M. E., Wanta, W. (1991). Inside the agenda setting process: How political advertising and TV news prime viewers to think about issues and candidates. In: F. Biocca (Ed.). Television and political advertising. Vol. I: Psychological processes (p. 265–309). Hillsdale, NJ: Lawrence Eribaum Associates.

Schlinger. M. J., Plummer, J. (1972). Advertising in black and white. Journal of Marketing Research, 9, 149–153.

Schneider, A. (1998, January 9). Advising Spielberg: A career studying the Amistad rebellion. The Chronicle of Higher Education, p. A12.

Schneider, J. A. (1987). Networks hold the line. In: A. A. Berger (Ed.). Television in society (p. 163–172). New Brunswick, NJ: Transaction Books.

Schneider, K. C.. Schneider, S. B. (1979). Trends in sex roles in television commercials. Journal of Marketing, 43(3), 79–84.

Schneider, S. L., Laurion. S. K. (1993). Do we know what we've learned from listening to the news? Memory Cognition, 21, 198–209.

Scholfield, J., Pavelchak, M. (1985). The Day After: The impact of a media event. American Psvchologist, 40, 542–548.

School of hard knocks. (1992, October 12). Time, 31–32.

Schooler, C., Chaffee, S. H., Flora, J. A., Roser. C. (1998). Health campaign channels: Tradeoffs among reach, specificity, and impact. Human Communication Research, 24, 410–432.

Schooler, C., Flora, J. A., Farquhar, J. W. (1993). Moving toward synergy: Media supplementation in the Stanford five-city project. Communication Research, 20, 587–610.

Schuman, H., Presser, S. (1981). Questions and answers in attitude surveys: Experiments on question form, wording, and context. New York: Academic Press. Schwartz, T. (1981). Afe: The second god. New York: Random House.

Seefeldt, C. (1977). Young and old together. Children Today, 6(1), 22.

Seggar. J. F., Hafen, J., Hannonen-Gladden. H. (1981). Television's portrayal of minorities and women in drama and comedy drama, 1971–1980. Journal of Broadcasting. 25(3), 277–288.

Seifart, H. (1984). Sport and economy: The commercialization of Olympic sport by the media. International Review for the Sociology of Sport, 19, 305–315.

Selnow, G. W (1990) Values in prime lime television. Journal of Communication. 40(2), 64–74.

Selnow, G. W. (1997). Electronic whistle-stops: The impact of the Internet on American politics. New York: Praeger.

Shaheen, J. G. (1984). The TV Arab. Bowling Green, OH: Bowling Green State University Popular Press.

Shaheen, J. G. (1992). The Arab stereotype: A villain without a human face. Extra!, 5(5), 26.

Shain, R.. Phillips, J. (1991). The stigma of mental illness: Labeling and stereotyping in the news. In: L. Wilkins P. Patterson (Eds.). Risky business: Communicating issues of science, risk, and public policy (p. 61–74). Westport, CT: Greenwood Press.

Shanteau, J. (1988). Consumer impression formation: The integration of visual and verbal information. In: S. Hecker D. W. Stewart (Eds.). Nonverbal communication in advertising (p. 43–57). Lexington, MA: Lexington.

Shanteau. J., Harris, R. J. (Eds.). (1990). Organ donation and transplantation: Psychological and behavioral factors. Washington, DC: American Psychological Association.

Shapiro, M. A. (1991). Memory and decision processes in the construction of social reality. Communication Research. 18, 3–24.

Sheikh, A. A., Prasad. V K., Rao, T. R. (1974). Children's TV commercials: A review of research. Journal of Communication, 24(4), 126–136.

Sherman, B. L., Dominick, J. R. (1986). Violence and sex in music videos: TV and rock n roll. Journal of Communication. 36(), 79–93.

Sherman, В . L., Etiing, L. W. (1991). Perceiving and processing music television. In: J. Bryant D. Zillmann (Eds.). Responding to the screen: Reception and reaction processes (p. 373–388). Hillsdale, NJ: Lawrence Eribaum Associates.

Shimp, T. A., Gresham, I.. G. (1983). An information-processing perspective on recent advertising literature. Current Issues and Research in Advertising, 5, 39–75.

Shoemaker, P. J.. Cliang, Т ., Brendlinger, N. (1987). Deviance as a predictor of news-worthiness: Coverage of international events in U. S. media. Communication Yearbook. 10, 348–365.

Shoemaker, P. J., Danielian, L. H., Brendlinger, N. (1987). Deviant acts, risky business, and U. S. interests: The newsworthiness of world events. Journalism Quarterly, 68, 781–795.

Siegel, A. N. (1956). Film-mediated fantasy aggression and strength of aggressive drive. Child Development, 27. 365–378.

Signorielli, N. (1989). The stigma of mental illness on television. Journal of Broadcasting and Electronic Media, 33. 325–331.

Signorielli, N. (1990). Television's mean and dangerous world: A continuation of the Cultural indicators perspective. In: N.

Signorielli M. Morgan (Eds.). Cultivation analysis: New directions in media effects research (p. 85–106). Newbury Park, CA: Sage.

Signorielli, N., Morgan, M. (Eds.). (1990). Cultivation analysis: New directions in media effects research. Newbury Park, CA: Sage.

Silk, M. (1995). Unsecular media: Making news of religion in America. Urbana: University of Illinois Press.

Simon, H. A., Stern. F. (1955). The effect of television upon voting behavior in Iowa in the 1952 Presidential election. American Political Science Review, 49, 470–477.

Simon. R. J., Fejes, F. (1987). Real police on television supercops. In: A. A. Berger (Ed.). Television in society (p. 63–69). New Brunswick, NJ: Transaction Books.

Singer, D. G., Singer, J. L. (I9S3). Learning how to be intelligent consumers of television. In: M. J. A. Howe (Ed.). Learning from television: Psychological and educational research (p. 203–222). London: Academic Press.

Singer, D. G., Singer. J. L. (1998). Developing critical viewing skills and media literacy in children. The Annals of the American Academy of Political and Social Science, 557, 164–179.

Singer, D. G., Singer, J. L., Zuckerman, D. M. (1981). Getting the most out of TV. Santa Monica, CA: Goodyear.

Singer, D. G., Zuckerman. D. M., Singer, J. L, (1980). Helping elementary school children learn about TV Journal of Communication, 30(3), 84–93.

Singer, J. L., Singer, D. G. (1976) Can TV stimulate imaginative play. Journal of Communication, 26, 74–80.

Singer, J. L., Singer, D. G. (198i). Television, imagination, and aggression: A study of preschoolers. Hillsdale, NJ: Lawrence Eribaum Associates.

Singer, M. (1984). Inferences in reading comprehension. In: M. Daneman P. A. Carpenter (Eds.). Reading research: Advances in theory and practice (Vol. 6). New York: Academic Press.

Singhal, A., Rogers, E. M. (1989 a). Prosocial television for development in India. In: R. E. Rice C. Atkin (Eds.). Public communication campaigns (2nd ed., p. 331–350). Newbury Park. CA: Sage.

Singhal, A., Rogers, E. M. (I989b). Entertainment-education strategies for family planning. Populi, 16(2), 38–47.

Singhal, A., Rogers, E. M. (1989 c). India's information revolution. New Delhi: Sage.

Sintchak. G., Geer, J. (1975). A vaginal plethysmograph system. Psychophysiology, 12. 113–115.

Skill. T., (1994). Family images and family actions as presented in the media: Where we've been and what we've found. In: D. Zillmann, J. Bryant. and A. Huston (Eds.). Media, children, and the family: Social scientific, psychodynamic, and clinical perspectives (p. 37–50) Hillsdale. NJ: Lawrence Eribaum Associates.

Skill. T., Lyons, J. S., Larson, D. (1991, November). Television and religion: Content analysis of the portrayal of spirituality in network prime time fictional programs. Summary report to the American Family Association, Tupelo, MS.

Skill. T., Robinson, J., Wallace, S. (1987). Family life on prime time television: Structure, type, and frequency. Journalism Quarterly. 64(2/3), 360–367, 398.

Skill. Т ., Wallace. S. (1990). Family interactions on prime time television: A descriptive analysis of assertive power interactions. Journal of Broadcasting and Electronic Media, 344(3). 243–262.

Skill. T., Wallace, S., Cassata, M. (1990). Families on prime time television: Patterns of conflict escalation and resolution across intact, no intact, and mixed-family settings. In: J. Bryant (Ed.). Television and the American family (p. 129–163). Hillsdale, NJ: Lawrence Eribaum Associates.

Slater. D., Elliott, W. R. (1982). Television's influence on social reality. Quarterly Journal of Speech, 68, 69–79.

Slater. M. D. (1990). Processing social information in messages: Social group familiarity, fiction versus non-fiction, and subsequent beliefs. Communication Research. 17, 327–343.

Smith. R., Anderson, D. R., Fischer, C. (1985). Young children's comprehension of montage. Child Development, 56, 962–971.


Ричард Харрис читать все книги автора по порядку

Ричард Харрис - все книги автора в одном месте читать по порядку полные версии на сайте онлайн библиотеки My-Library.Info.


Психология массовых коммуникаций отзывы

Отзывы читателей о книге Психология массовых коммуникаций, автор: Ричард Харрис. Читайте комментарии и мнения людей о произведении.

Прокомментировать
Подтвердите что вы не робот:*
Подтвердите что вы не робот:*
Все материалы на сайте размещаются его пользователями.
Администратор сайта не несёт ответственности за действия пользователей сайта..
Вы можете направить вашу жалобу на почту librarybook.ru@gmail.com или заполнить форму обратной связи.