…Одна компания пишет программы…
Grossman Lev. How Apple Does It // Time. 2005. October 16. URL: http://www.time.com/time/magazine/article/0,9171,1118384-1,00.html
Коммерческая тайна
Tapper Jake. Interview with Apple CEO Steve Jobs // ABCNews.com podcast transcript. 2005. June 29. URL:
http://abcnews.go.com/Technology/story?id=892335&page=2
Продукт и его репутация
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
Делим прибыль, а не выдаем авансы
Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 2003. December 3.
Качество
…Мы просто хотели сделать…
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
…Качество куда важнее количества…
Burrows Peter, Grover Ronald, Green Heather. Steve Jobs’ Magic Kingdom: How Apple’s Demanding Visionary Will Shake up Disney and the World of Entertainment // Bloomberg Businessweek. 2006. February 6. URL:
http://www.businessweek.com/magazine/content/06_06/b3970001.htm
Расположение магазина
Useem Jerry. Apple: America’s Best Retailer // CNNMoney/ Fortune. 2007. March 8. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/
Надежность
Произносится во время презентаций, используется применительно к любому продукту компании Apple.
Повторный успех
Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.
Опасность провала
Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/
Общее видение
Morrow Daniel. Smithsonian Institution Oral and Video Histories. Interview with Steve Jobs. Conducted at NeXT Computer Corporate HQ. 1995. April 20. URL:
http://americanhistory.si.edu/collections/comphist/sj1.html
Простота
…Техника становится все более сложной…
Walker Rob. The Guts of a New Machine // New York Times Magazine. 2003. November 30. URL:
http://www.nytimes.com/2003/11/30/magazine/30IPOD.html?pagewanted=all
…Все, что нам нужно…
Apple Keynote Address. Seybold Seminars. New York. 1998. March.
…Если выйти на улицу и спросить…
…У компании Apple есть одно врожденное достоинство…
Johnson Bobbie. The Coolest Player in Town // Guardian. 2005. September 22. URL:
http://www.guardian.co.uk/technology/2005/sep/22/stevejobs.guardianweeklytechnologysection
Lim Sonny. The Steve Jobs Interview. Macworld Expo. Tokyo. 1999. March 13. URL:
http://www.advergence.com/newspage/1999/19990314_stevejobs.cna.shtml
…Мы пересмотрели планы выпуска…
Apple Keynote Address. Macworld Expo. 1998. January 6.
…Людям действительно нужны мобильные устройства…
Graham Jefferson. Q&A: Apple’s Steve Jobs and AT&T’s Randall Stephenson // USA Today: Technology. 2007. July 28.
Слоган для первого поколения портативных медиапроигрывателей iPod
Apple Advertisement. 2001. October 31.
Программное обеспечение
…Билл Гейтс…
Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:
http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5
…Если задаться поиском причин…
Swisher Kara, Mossberg Walt. An interview with Bill Gates and Steve Jobs. D5 Conference: All Things Digital. Carlsbad, CA. 2007. May 30. URL:
http://allthingsd.com/20071224/best-of-2007-video-d5-interview-with-bill-gates-and-steve-jobs/?refcat=d5
…Теперь ваша видеокамера…
Jobs Steve. Keynote Speech. Mac World. Moscone Convention Center. San Francisco. 2001. January 9.
Душа новой машины
Apple Worldwide Developers Conference. Moscone Convention Center. San Francisco. 2011. June 6-10. URL:
http://www.youtube.com/watch?v=3lsMFzxtSZ8
Опасность застоя
Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.
Ненавязчивость
Kahney Leander. Inside Steve’s Brain. New York: Penguin Group, 2009.
Опцион на акции
Schlender Brent. The Three Faces of Steve. In this Exclusive, Personal Conversation, Apple’s CEO Reflects on the Turnaround, And how a Wunderkind Become an Old Pro // CNNMoney/Fortune. 1998. November 9. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/1998/11/09/250880/
Важность сценария
Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.
Стратегия
Brent Schlender, Jane Furth. Steve Jobs’ Amazing Movie Adventure Disney is Betting on Computerdom’s Ex-Boy Wonder to Delivery This Year’s Animated Christmas Blockbuster. Can He Do for Hollywood what He Did for Silicon Valley? // CNNMoney/Fortune. 1995. September 18. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1995/09/18/206099/index.htm
Успех
Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.
Как побитая собака
Sheff David. Playboy Interview: Steven Jobs // Playboy. 1985. February.
Выживание
Quittner Josh. Apple’s New Core // Time. 2003. February 5. URL: http://www.time.com/time/business/article/0,8599,190914.00.html
Враждебное поглощение
Quittner Josh. Apple’s New Core // Time. 2003. February 5. URL: http://www.time.com/time/business/article/0,8599,190914,00.html
Об акциях Apple
Booth Cathy, Jackson David S., Marchant Valerie. Steve’s Job: Restart Apple // Time. 1997. August 18. URL:
http://www.time.com/time/magazine/article/0,9171,986849-3.00.html
Работа в команде
Steve Jobs. Video Clip, 1:11 // 60 Minutes. A Video Interview. 2009. March 4. URL: http://www.cbsnews.com/video/watch/?id=4835857n
Перспективы технического развития
Arthur Charles. Steve Jobs: The Guru Behind Apple // Independent: Science. 2005. October 29. URL:
http://www.independent.co.uk/news/science/steve-jobs-the-guru-behind-apple-513006.html
Рекламная кампания «Think Different!» («Думай иначе!»)
Lim Sonny. The Steve Jobs Interview. Macworld Expo. Tokyo. 1999. March 13. URL: http://www.advergence.com/newspage/1999/19990314_stevejobs.cna.shtml
Продумать проблему до конца
…Вы углубляетесь в проблему…
Kunkel Paul, English Rick. AppleDesign: The Work of the Apple Industrial Design Group. New York: Graphis, 1997.
…У нас множество клиентов…
Reinhardt Andy. Steve Jobs: «There’s Sanity Returning» // Bloomberg Businessweek. 1998. May 25. URL:
http://www.businessweek.com/1998/21/b3579165.htm
Быть иль не быть?
Jobs Steve. Commencement Address Delivered at Stanford University. Stanford, CA. 2005. June 12. URL:
http://news.stanford.edu/news/2005/june15/jobs-061505.html
Toy Story 2
Paik Karen. To Infinity and Beyond! The Story of Pixar Animation Studios. San Francisco: Chronicle Books, 2007.
Не сдержался!
Linzmayer Owen W. Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company. San Francisco: No Starch Press, 2004.
Вездесущий «Мак»
Goodell Jeff. Steve Jobs: The Rolling Stone Interview // Rolling Stone. 2003. December 3. URL:
http://www.keystonemac.com/pdfs/Steve_Jobs_Interview.pdf
Мнение пользователя
Our DNA Hasn’t Changed // CNNMoney/Fortune. 2005. February 21. URL: http://money.cnn.com/magazines/fortune/fortune_archive/2005/02/21/8251766/index.htm
Ценности
Moritz Michael. Return to the Little Kingdom. New York: Overlook Press, 2009.
Видение
…Мы делаем ставку на наше личное видение…
Apple Product Event for the First Macintosh Computer. 1984. January 24.
…У меня всегда ушки на макушке в ожидании…
Schlender Brent, Chen Christine Y. Steve Jobs’ Apple Gets Way Cooler. // CNNMoney/Fortune. 2000. January 24. URL:
http://money.cnn.com/magazines/fortune/fortune_archive/2000/01/24/272281/index.htm
Мудрость
The Classroom of the Future // Newsweek. 2001. October 28. URL: http://www.thedailybeast.com/news-week/2001/10/28/the-classroom-of-the-future.html
Тяжелая работа
KrantzMichael. Steve Jobs at 44 // Time. 1999. October 10. URL: http://www.time.com/time/magazine/article/0,9171,32207,00.html
Дзен
Jobs Steve. Commencement Address Delivered at Stanford University. Stanford, CA. 2005. June 12. URL:
http://news.stanford.edu/news/2005/june15/jobs-061505.html
Шунрю Судзуки цит. по: Zen Mind, Beginner’s Mind. Boston: Shambhala Publications, 2006. URL:
http://news.stanford.edu/news/2005/june15/jobs-061505.html
Джордж Бим опубликовал более 30 книг на разные темы, в том числе о бизнесе и массовой культуре. Он живет на юго-востоке штата Вирджиния.
