good sense, i.e. the other world of these people, and I wanted to learn how it is arranged and yes, I also joined, I wanted to understand how this sun should work. And what is the essence there. Well, it seems that these are questions to which no one needs to know the answers".
The participants of the discussion criticized the presentation of the image of a person with Down syndrome. The most common image is the so-called "sunny children”. But according to viewers this is a stereotype, which, in fact, is not always true.
Nevertheless, the audience appreciated the play's ability to influence attitudes towards people with Down syndrome quite highly. Both in the individual answers to the questions and in the discussion itself, there were frequent references to universal values that the viewer can notice during the play. The play itself was perceived not only as a way to introduce society to people with Down syndrome and not only as an attempt to include people with mental problems in theater activities. Much more importantly, the play awakens the audience themselves to reconsider life values. The impression is that as the actors with Down's syndrome got to know each other, people redefined their perceptions and ideas about life. And, as the discussion shows, people have experienced very different emotions during the play, ranging from sadness, confusion, and awkwardness to interest, curiosity, surprise and joy.
After watching the film and the performance many of the audience felt a desire to get involved in social projects, to reduce the distance with people with Down syndrome, to get to know them better. The training had a similar effect: 56 % of the respondents changed their attitude towards people with Down syndrome, and half of the training participants are going to apply the received knowledge in practice. The main revelation for the training participants was the nature of people with Down syndrome, their openness and ability to communicate.
It is clear that the trainings help to reduce the social and communicative distance between the project audience and the beneficiaries. After completing the training, the participants have a desire to communicate more, to learn more about people with disabilities, to work on themselves, to develop in the social sphere and to get acquainted with the Mutual Action projects.
Both the play, the film and the training provoked not only positive emotions among the participants in the study, but also a desire to do something for the benefit of the project. The willingness to act was most clearly expressed by the training participants.
CONCLUSIONS AND OUTLOOK
Let us remind that the audience of the inclusive cinema and theater " InterAction Project” project is loyal to the topic of charity, non-profit organizations and people with disabilities. Therefore their view of people with Down syndrome did not change after participation in the research — it was positive before and remains so after. However, the change was much more important. Watching the play and film and taking part in the training significantly broadened the audience's understanding of people with disabilities. Before the project participants had a positive, but too stereotypical view of people with Down syndrome which did not encourage them to do anything. After participation in the project the audience had a more realistic view of people with Down syndrome, an interest in their lives, character traits and talents, and most importantly — a desire to somehow participate in social projects related to this topic emerged.
Films, performances and trainings allow the audience to experience indirect interaction with people with Down syndrome. The impact of the play is particularly interesting. With Down's syndrome actors, the performance turns into a performance where a person with disabilities is exposed in an unexpected way. And the audience's attitude towards people with Down syndrome changes thanks to the acting, not the plot.
In the future, the research methodology could be tried out on a wider audience, rather than just participants sympathetic to people with disabilities. It is likely that in this case it will be possible to record not only an increase in perceptions of people with Down syndrome, but also to see a striking positive trend in attitudes towards them.
Новая жизнь издательского проекта «Каталог «Социальное предпринимательство России»
Социальные предприятия все чаще рассматриваются как новый элемент экономики России. Корпорацией МСП создан и поддерживается специальный реестр социальных предприятий, расширяются география и спектр направления проектов социального воздействия, во многих регионах расширяются программы поддержки как со стороны власти, так и со стороны крупного бизнеса.
Владимир Вайнер
Директор «Фабрики позитивных изменений»
Социальные предприятия становятся источником инноваций, генераторами решений проблем и ключевыми игроками тиражирования и масштабирования успешных практик в самых сложных социальных темах. И тут важно сделать новый шаг — начать смотреть на социальных предпринимателей как социальных инвесторов.
Если присмотреться, именно они — социальные предприниматели — и являются самым массовым слоем социальных инвесторов: в своем родном городе, в развивающихся нишевых отраслях, на уровне вложения всего, что есть, в масштабирование проекта, из личного решения в общественное благо, из семейного бюджета в проекты развития территорий, из монетизации хобби к созданию креативных индустрий и так далее.
Да, пока они могут быть незаметны в TOP Forbes или закрытых бизнес-клубах миллионеров, но именно сотни или даже тысячи таких инвесторов и формируют ландшафт перехода к новому качеству жизни в стране.
В этом номере представлены несколько кейсов социальных предприятий, которые точно можно назвать социальными инвесторами. Среди них и известные федеральные бренды Mi&ko и PureWater, и проект развития территорий — культурно-ландшафтный парк «Голубино», а также российский консалтинг-интегратор в области ESG You Social.
Приятного открытия новой, позитивной экономической повестки страны!
Mi&ko
Органическая косметика
https://clck.ru/SpgPF
