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Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

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Название:
Ритейл-маркетинг: Практики и исследования
Издательство:
ЛитагентАльпина
ISBN:
978-5-9614-3935-9
Год:
2015
Дата добавления:
26 июль 2018
Количество просмотров:
422
Текст:
Ознакомительная версия
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Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования

Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования краткое содержание

Йенс Нордфальт - Ритейл-маркетинг: Практики и исследования - описание и краткое содержание, автор Йенс Нордфальт, читайте бесплатно онлайн на сайте электронной библиотеки My-Library.Info
Книга о процессе принятия покупательских решений непосредственно в магазине. О том, почему традиционный маркетинг не работает в розничных точках продаж и как практические эксперименты в магазинах превратить в добротную теорию для изучения в вузах.

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