Тим Леберехт - Бизнес в стиле romantic. Отдавай все, не считаясь ни с чем, чтобы создать нечто более великое, чем ты сам

Alisa Opar. Why We Procrastinate. Nautilus, 2014. January 16. URL: http://nautil.us/issue/9/time/why-we-procrastinate.

Paul Hayward. Barcelona’s Sense of Style Restores Glory to Blanchflower’s Game // Guardian. 2009. May 30. URL: http://www.theguardian.com/football/blog/2009/may/31/barcelona-manchester-united-champions-league-glory.

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Simon Hattenstone. Something to Spray // Guardian. 2003. July 16. URL: http://www.theguardian.com/artanddesign/2003/jul/17/art.artsfeatures.

Даже подделку можно подделать: успехи Бэнкси привел к вирусной популярности Хэнкси, уличного художника из Нью-Йорка, соединившего в псевдониме Бэнкси и Тома Хэнкса. Этот ловкач сделал себе имя циклом визуальных гэгов в тайном сотрудничестве с местными художниками. Затем его произведения умело раскручивались через твиттер.

John Leland. A Parodist Who Calls Himself Hanksy // New York Times. 2014. February 14. URL: http://www.nytimes.com/2014/02/16/nyregion/a-parodist-who-calls-himself-hanksy.html?_r=0.

Marc van Gurp. Unicef: Be a Mom for a Moment. Osocio, 2009. April 11. URL: http://osocio.org/message/unicef_be_a_mom_for_a_moment/.

Donna Tartt. The Goldfinch. N. Y.: Little, Brown and Company, 2013.

@NeinQuarterly – мастер иронии. В отличие от цинизма, ирония создает конструктивную дистанцию, новую личину, которая позволяет нам выражать свое мнение с помощью деталей и двусмысленностей. Цинизм хочет отпраздновать поражение, тогда как ирония стремится показать правдоподобность альтернативного мнения или интерпретации. Романтики ценят иронию как форму расширения арсенала для исследования и раскрытия сложности и неоднозначности мира.

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Alana Horowitz. Burger King Twitter Account Hacked // Huffington Post. 2013. February 18. URL: http://www.huffingtonpost.com/2013/02/18/burger-king-twitter-hacked_n_2711661.html.

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Matthew B. Crawford. Shop Class as Soulcraft: An Inquiry into the Value of Work. N. Y.: Penguin Press, 2009.

Stowe Boyd. Somewhere Is LinkedIn for the New Way of Work. GigaOm Research, 2014. January 24. http://research.gigaom.com/2014/01/somewhere-is-linkedin-for-the-new-way-of-work/.

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Adam Phillips. On Balance. N. Y.: Farrar, Straus and Giroux, 2010.

Benedict Carey. Feel Like a Fraud? At Times Maybe You Should // New York Times. 2008. February 5. URL: http://www.nytimes.com/2008/02/05/health/05mind.html?_r=0.

Amy Cuddy. Your Body Language Shapes Who You Are. TED.com, 2012. June. URL: http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html.

Joshua John. Amy Cuddy: Your Body Language Shapes Who You Are. [email protected] Blog, 2013. July 25. URL: http://onlinemba.unc.edu/blog/amy-cuddy-your-body-language-shapes-who-you-are‑2/.

Kingsley Amis. The James Bond Dossier. N. Y.: New American Library, 1965.

Cima On Mon. What’s a Brand Really Worth? // Financial Management. 2013. March 18. URL: http://www.fm-magazine.com/feature/depth/what%E2%80%99s-brand-really-worth.

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Baba Shetty and Jerry Wind. Advertisers Should Act More Like Newsrooms // Harvard Business Review, 2013. February 15. URL: http://blogs.hbr.org/2013/02/advertisers-need-to-act-more-like-newsrooms/.

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Среди недавних примеров можно отметить мощную негативную реакцию на новый логотип Gap; твит производителя пасты SpaghettiOs «Вспомни Пирл-Харбор с нами», в котором их маскот держит американский флаг; и якобы расистский твит Home Depot.

Dawn Kopecki. JP Morgan’s #AskJPM Twitter Hashtag Backfires Against Bank. Bloomberg. 2013. November 14. URL: http://www.bloomberg.com/news/2013-11-14/jpmorgan-twitter-hashtag-trends-against-bank.html.

Susan Adams. Don’t Fire An Employee And Leave Them In Charge Of The Corporate Twitter Account // Forbes, 2013. February 1. URL: http://www.forbes.com/sites/susanadams/2013/02/01/dont-fire-an-employee-and-leave-them-in-charge-of-the-corporate-twitter-account/.

Katie Hryce. Nokia Made A Tweet Swear // Oyster Magazine. 2013. November 27. URL: http://www.oystermag.com/nokia-made-a-tweet-swear.

John Huey. How McKinsey Does It // Fortune. 1993. November 1. URL: http://money.cnn.com/magazines/fortune/fortune_archive/1993/11/01/78550/.

Andrew Ross Sorkin. McKinsey & Co. Isn’t All Roses in a New Book // New York Times. September 2. URL: http://dealbook.nytimes.com/2013/09/02/in-a-new-book-mckinsey-co-isnt-all-roses/?_r=0.