Цифровизация. Практические рекомендации по переводу бизнеса на цифровые технологии - Коллектив авторов

Представители кадровой службы L’Oréal, презентация для авторов, декабрь 2015 г.

S.-C. Chu and Y. Kim, “Determinants of Consumer Engagement in Electronic Word-of-Mouth (eWOM) in Social Networking Sites,” International Journal of Advertising 30, no. 1 (2011): 47–75.

. “Lessons From Market Basket: An MIT Sloan and Boston Review Roundtable,” Oct. 8, 2014, http://bostonreview.net/us/lessons-from-market-basket-forum.

Xiong, King, (176 177) and Piehler, “That’s Not My Job”.

C. King and D. Grace, “Examining the Antecedents of Positive Employee Brand-Related Attitudes and Behaviours,” European Journal of Marketing 46, no. 3–4 (2012): 469–488.

Sánchez Abril, Levin, and Del Riego, “Blurred Boundaries.”

J. P. Meyer, D. J. Stanley, L. Herscovitch, and L. Topolnytsky, “Affective, Continuance, and Normative Commitment to the Organization: A Meta-Analysis of Antecedents, Correlates, and Consequences,” Journal of Vocational Behavior 61, no. 1 (August 2002): 20–52.

C. R. Lages, “Employees’ External Representation of Their Work-place: Key Antecedents,” Journal of Business Research 65, no. 9 (September 2012): 1264–1272.

N. Bendapudi and V. Bendapudi, “Creating the Living Brand,” Harvard Business Review 83, no. 5 (May 2005): 124–132, 154.

P. R. Devasagayam, C. L. Buff, T. W. Aurand, and K. M. Judson, “Building Brand Community Membership Within Organizations: A Viable Internal Branding Alternative?” Journal of Product & Brand Management 19, no. 3 (2010): 210–217.

D. E. Hughes, “This Ad’s for You: The Indirect Effect of Advertising Perceptions on Salesperson Effort and Performance,” Journal of the Academy of Marketing Science 41, no. 1 (January 2013): 1–18.

J. DiMicco, D. R. Millen, W. Geyer, C. Dugan, B. Brownholtz, and M. Muller, “Motivations for Social Networking at Work,” in Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work (New York City: ACM, 2008), 711–720.

Miles and Muuka, “Employee Choice of Voice.”

K. Ling, G. Beenen, P. Ludford, X. Wang, K. Chang, X. Li, D. Cosley, D. Frankowski, L. Terveen, A. M. Rashid, P. Resnick, and R. Kraut, “Using Social Psychology to Motivate Contributions to Online Communities,” Journal of Computer-Mediated Communication 10, no. 4 (July 2005).

M. Feffer, “New Connections,” HR Magazine 60, no. 3 (April 2015): 46–52.

W. G. Mangold and S. J. Miles, “The Employee Brand: Is Yours an All-Star?” Business Horizons 50, no. 5 (September/October 2007): 423–433.