Ознакомительная версия.
Nudd Tim. The 10 Best Commercials of 2011. 2011. November 28. URL: http://www.adweek.com/news/advertising-branding/10-best-commercials-2011–136663?page=10 (24.05.2012).
Research Sands. VW Darth Vader Achieves Highest Score To Date On Sands Research Annual Super Bowl Ad Neuro Ranking, 2011. February 16. URL: http://sandsresearch.com/PressRelease_SRI_SB2011.aspx (24.05.2012).
Там же.
Webinar hosted by Sean Scott Ameritest and Dr. Steven Sands Sands Research. Finding the Sweet Spot Between Neuroscience and Quantitative Research, 2011. June 23.
Garfield Bob. Ad Age Advertising Century: The Top 100 Campaigns, 1999. March 29. URL: http://adage.com/century/campaigns.html (24.05.2012).
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Nufflied Department of Clinical Neurosciences. Vision Group Research. URL: http://www.fmrib.ox.ac.uk/vision/vision-group-research-2 (23.05.2012).
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Eagleman David. Incognito. New York: Pantheon, 2011. Р. 44.
Там же. Р. 48.
Там же. Р. 47.
Medina John. Brain Rules:12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008.
Baars Bernard J., Gage Nicole M. Cognition, Brain, and Consciousness: Introduction to Cognitive Neuroscience. Waltham, MA: Academic Press, 2007. Р. 173.
Linden David J. The Accidental Mind. Cambridge: Harvard University Press, 2007. Р. 94–97.
Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009.
Ad Age Advertising Century: Top 10 Icons // Advertising Age. 1999. March 29. URL: http://adage.com/century/ad_icons.html (24.05.2012).
Poldrack Russell. Multitasking: The Brain Seeks Novelty. 2009. October 28. URL: http://www.huffingtonpost.com/russell-poldrack/multitasking-the-brain-se_b_334674.html (24.05.2012).
Wellcome Trust. Neuroscientists Discover A Sense Of Adventure, 2008. June 25. URL: http://www.sciencedaily.com/releases/2008/06/080625122945.htm (24.05.2012).
Novelty Aids Learning. University College London. 2006. August 4. URL: http://www.sciencedaily.com/releases/2006/08/060804084518.htm (24.05.2012).
Там же.
Там же.
Lehrer. How We Decide. Р. 35.
Small Simon. Who Is In Control of Your Brand? 2010. August 12. URL: http://from.simontsmall.com/index.php/2010/08/12/old-spice-campaign-case-study/ (24.05.2012).
Vega Jose. M.D., Ph.D. Thalamus. 2008. November 7. URL: http://stroke.about.com/od/glossary/g/Thalamus.htm (24.05.2012).
Email from Brian Thomas. General Manager, Volkswagen. Herndon, Virginia, 2012. May 24.
Lehrer. How We Decide. Р. 36–39, 54.
The Fun Theory Case Study // Volkswagen, 2011. April 7. URL: http://www.youtube.com/watch?v=Ihai50diA7o (24.05.2012).
Editor. «Have You Lost Your Mind» If Not, Would You Like To? 2012. April 11. URL: http://westranchbeacon.com/2012/04/the-john-boston-report-have-you-lost-your-mind-if-not-would-you-like-to/ (24.05.2012).
Ethernet – это наиболее распространенная технология организации локальных сетей. – Прим. ред.
Ganz Caryn. Meet the Mystery Meat Dress: Lady Gaga Explains Rare VMAs Outfit. 2010. September 12. URL: http://new.music.yahoo.com/blogs/stopthepresses/279379/meet-the-mystery-meat-dress-lady-gaga-explains-rare-vmas-outfit/ (25.05.2012).
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Pink Daniel. Drive. New York: Penguin, 2011. Р. 106.
O’Reilly Terry. The Age of Persuasion, 2011. June 11. URL: http://www.cbc.ca/ageofpersuasion/episode/season-5/2011/06/11/season-five-terrys-book-club-1/ (25.05.2012).
Our Story // Cici’s Pizza, 2012. January 8. URL: http://www.cicispizza.com/about-us/our-story (25.05.2012).
Webinar, Scott and Sands. Finding the Sweet Spot Between Neuroscience and Quantitative Research.
. Global 500 2008 // CNN Money. URL: http://money.cnn.com/magazines/fortune/global500/2008/index.html (23.05.2012).
Murse Tom. When Did the Great Recession End? 2010. October 24. URL: http://usgovinfo.about.com/od/moneymatters/a/When-Did-The-Great-Recession-End.htm (25.05.2012).
Ross Brian, Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds, 2008. November 19. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).
Stein Jonathan. Throw the Bums Out (of Detroit). 2008. November 19. URL: http://motherjones.com/mojo/2008/11/throw-bums-out-detroit (25.05.2012).
Ross Brian, Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds, 2008. November 19. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).
Frick Ali. Rep. Ackerman: Auto Execs’ Private Jet Travel Like Guy At «The Soup Kitchen In High Hat And Tuxedo», 2008. November 19. URL: http://thinkprogress.org/politics/2008/11/19/32576/big3-private-jets/ (25.05.2012).
Ross Brian and Rhee Joseph. Big Three CEOs Flew Private Jets to Plead for Public Funds. URL: http://abcnews.go.com/Blotter/WallStreet/story?id=6285739&page=1 (25.05.2012).
Frick Ali.. Rep. Ackerman: Auto Execs’ Private Jet Travel Like Guy At «The Soup Kitchen In High Hat And Tuxedo». 2008. November 19. URL: http://thinkprogress.org/politics/2008/11/19/32576/big3-private-jets/ (25.05.2012).
White Mark D. Jerry Evensky on Adam Smith, trust, and the Great Recession. 2011. June 1. URL: http://www.economicsandethics.org/2011/06/jerry-evensky-on-adam-smith-trust-and-the-great-recession.html (25.05.2012).
Covey Stephen. The 7 Habits of Highly Effective People. New York: Free Press, 1990. Р. 273.
Feigerman Seth. Why You Shouldn’t Shop While Relaxed, 2011. August 26. URL: http://www.mainstreet.com/article/smart-spending/why-you-shouldn-t-shop-while-relaxed (25.05.2012).
Dolley Roger. The Relaxation Effect. URL: http://www.neurosciencemarketing.com/blog/articles/whats-better-than-an-excited-customer.htm (08.08.2011).
Advertising Research Foundation. Reinvention: Chapter 1. URL: http://thearf-org-aux-assets.s3.amazonaws.com/ogilvy/cs2010/General%20Motors_CaseStudy.pdf (25.05.2012).
Dawkins Richard. Why the Universe Seems So Strange. TEDGlobal 2005, June. URL: http://www.ted.com/talks/lang/eng/richard_dawkins_on_our_queer_universe.html (25.05.2012).
Wright Robert. The Moral Animal. New York: Vintage Books, 1995. Р. 278.
Там же. Р. 208.
Fuggetta Rob. Customer Trust in the Social Media Age. TedxConstitutionDrive. Menlo Park. CA. 2010. December 22. URL: http://www.youtube.com/watch?v=5VuwMRMv-uc (25.05.2012).
Ознакомительная версия.
