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Haley Russell I, Baldinger Allan L. ARF Copy Validity Project // Journal of Advertising Research, 2006. November. Р. 114–135. URL: http://www.aeforum.org/aeforum.nsf/b6f532dc08e2a32e80256c5100355eab/39d4869ae7d09e92802567f600405431/FILE/acut0066.pdf (25.05.2012).
Gelfand Alexander. Long-Promised, Voice Commands Are Finally Going Mainstream, 2008. June 4. URL: http://www.wired.com/software/coolapps/news/2008/06/speech_tech (25.05.2012).
Aula Anne, Khan Rehan, Guan Zhiwei. Frowns, Sighs, and Advanced Queries – How Does Search Behavior Change as Search Becomes More Difficult, 2010. September 17. URL: googleresearch.blog spot.com/2010/09/frowns-sighs-and-advanced-queries-how.html (25.05.2012).
Spigel Alix. When the «trust hormone» is out of balance, 2010. July 17. URL: http://www.npr.org/templates/story/story.php?storyId=126141922 (25.05.2012).
Dolley Roger. The Relaxation Effect, 2011. August 8. URL: http://www.neurosciencemarketing.com/blog/articles/whats-better-than-an-excited-customer.htm (25.05.2012).
Editor. Increase Sales with Color, Sound, Taste, Smell and Touch, 2001. March 8. URL: http://www.marketingprofs.com/webnews/2/news3–8–01.asp (25.05.2012).
Там же.
Mackay Hugh. Life’s an adventure, or is it? 2004. December 4. URL: http://www.theage.com.au/news/Hugh-Mackay/Lifes-an-adventure-or-is-it/2004/12/03/1101923331151.html (25.05.2012).
Fisher Tessa. Shirley Polykoff. Jewish Women’s Archive. URL: http://jwa.org/encyclopedia/article/polykoff-shirley (23.05.2012).
McG. Thomas Robert Jr. Ad Writer Whose Query Colored a Nation, 1998. June 08. URL: http://www.nytimes.com/1998/06/08/nyregion/shirley-polykoff-90-ad-writer-whose-query-colored-a-nation.html (23.05.2012).
Mini-case study. Nike’s «Just Do It» // Center for Applied Research. Advertising Campaign. URL: http://www.cfar.com/Documents/nikecmp.pdf (23.05.2012).
Hunsberger Brent. Nike’s «Just Do It» Slogan Celebrates 20 Years: The Iconic Saying, Now 20, Is Featured in the Company’s Olympics Campaign, 2008. July 18. URL: http://www.oregonlive.com/business/oregonian/index.ssf?/base/business/1216353305226620.xml&coll=7 (25.05.2012).
Parpis Eleftheria. On the Spot: Dan Wieden, 2009. May 22, 2009. URL: http://www.adweek.com/news/advertising-branding/spot-dan-wieden-101196 (25.05.2012).
Hunsberger Brent. Nike Celebrates «Just Do It» 20th Anniversary with New Ads. 2008. July 17. URL: http://blog.oregonlive.com/playbooksandprofits/2008/07/nike_celebrates_just_do_it_20t.html (25.05.2012).
Там же.
Quotation Vault. «Sigmund Freud. URL: http://www.quotationvault.com/author/Sigmund_Freud (23.05.2012).
Van Praet Douglas. Interview with Paul Zak, Professor of Economics and Department Chair at Claremont Graduate University. Claremont, California, 2011. January 4.
Afremow Jim. PhD., LPC. Trust the Talent, 2011. September 3. URL: http://www.psychologytoday.com/blog/trust-the-talent/201109/visualize-actualize (25.05.2012).
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Joseph Noah. Toronto Porsche Dealer Redefines Direct Marketing. 2012. July 31. URL: http://www.carbuzz.com/news/2012/7/31/Toronto-Porsche-Dealer-Redefines-Direct-Marketing-7710046/ (01.08.2012).
Turner Mark. The Way We Imagine // In Imaginative Minds. London: Oxford University Press & The British Academy, 2007. Р. 213–236.
Turner Mark. Blending & Conceptual Integration. URL: http://markturner.org/blending.html (23.05.2012).
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Lehrer Jonah. Harold and the Purple Crayon. The Frontal Cortex, 2009. August 17. URL: http://scienceblogs.com/cortex/2009/08/17/childhood-rituals/ (25.05.2012).
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Howe Charles. Fantasy Football: Is It Ruining the NFL? 2010. August 30. URL: http://bleacherreport.com/articles/446740-fantasy-football-is-it-ruining-the-nfl (25.05.2012).
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West Scott and Anthony Mitch. Storyselling for Financial Advisors. Chicago: Dearborn Financial Publishing, Inc., 2000. Р. 181.
Пиньята – мексиканская по происхождению полая игрушка довольно крупных размеров, изготовленная из папье-маше или легкой оберточной бумаги с орнаментом и украшениями. – Прим. ред.
Figures according to Steve Neder. Volkswagen // Agency Sales and Business Review 2011 Presentation. Herndon, Virginia, 2012. Jan 23.
Volkswagen Selected as Clio Awards 2012 Global Advertiser of the Year. Volkswagen, 2012. May 4. URL: http://media.vw.com/press release/1053/1/volkswagen-selected-clio-awards-2012-global-advertiser-year (25.05.2012).
Jung Carl. Man and his Symbols. New York: Dell, 1968. Р. 41.
Language and Symbols // Human Origins Initiative of the Smithsonian Institution’s National Museum of Natural History. URL: http://humanorigins.si.edu/human-characteristics/language (23.05.2012).
Riley Alex and Boome Adam. Superbrands» Success Fuelled By Sex, Religion And Gossip, 2011. May 16. URL: http://www.bbc.co.uk/news/business-13416598 (25.05.2012).
Lindstorm Martin. Buyology. New York: Crown Business, 2008. Р. 124.
Zonco Lauriane. On the Cutting Edge. URL: http://www.swissstyle.com/victorinox-cutting-edge (23.05.2012).
Kalinina Alexandra, Schar Anne, Ukic Dijana. Victorinox Intercultural Stakeholder Management Groupwork. URL: http://www.marketing.imu.unibe.ch/download/lehre/intstake/10_Victorinox.pdf (23.05.2012).
Ramachandran V. S. V. S. Ramachandran On Your Mind. TED Talks 2007, March. URL: http://www.ted.com/talks/vilayanur_ramachandran_on_your_mind.html (27.05.2012).
Phillips Donald T. Run to Win. New York: St. Martin’s Griffin, 2002.
Ознакомительная версия.
