RoAne, Susan. The Secrets of Savvy Networking. New York: Warner Books, 1993.
Robert, Michel. Strategy Pure and Simple: How Winning CEOs Outthink Their Competition. New York: Mc¬Graw-Hill, 1993.
Rogers, Alison. "Iacocca's Minivan". Fortune, 30 May 1994.
Russo, J. Edward. Decision Traps: The Ten Barriers to Brilliant Decision-making and How to Overcome Them. New York: Fireside, 1989.
Sapolsky, Robert. "On the Role of Upholstery in Cardiovascular Physiology". Discover, November 1997: 58–66.
Shapiro, Eileen С Fad Surfing in the Boardroom — Reclaiming the Courage to Manage in the Age of Instant An¬swers. Reading, MA: Addison-Wesley Publishing Company, 1995.
Simon, Hermann. Hidden Champions: Lessons from 500 of the World's Best Unknown Companies. Boston: Har¬vard Business School Press, 1996.
Smith, Katherine Snow. "Organ breathes new life into Fletcher Music sales". Tampa Bay Business Journal 14, no. 23 (1994): 3.
Tedlow, Richard S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990.
The Quotation Company. The Manager's Book of Quotations. New York: American Management Association, 1989.
Thomas, Bob. Walt Disney: An American Original. New York: Hyperion, 1994.
Trimble, Vance. Overnight Success: Federal Express and Frederick Smith, Its Renegade Creator. New York: Crown Publishers, Inc., 1993.
Tuchman, Barbara W. The March of Folly: From Troy to Vietnam. New York: Ballantine Books, 1984.
Utterback, James M. Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change. Cambridge: Harvard Business School Press, 1994.
Whiteley Richard, and Diane Hessan. Customer Centered Growth: Five Proven Strategies for Building Com¬petitive Advantage. Reading, Mass: Addison-Wesley, 1996.
Wujec, Tom. Five Star Mind. New York: Doubleday, 1995.
Yurko, Chris, "Wrecked Car? Call a Van". Daily Hampshire Gazette, 6 November 1996, 15.
А теперь пусть слабый скажет: "Я силен!"
Несколько слов от bobrdim переводчику: Гореть тебе в аду, переводчик! Мне даже не страшно произносить это заклинание, потому что я уверен, что перевод компьютерный. Человек так переводить устыдился бы. 9 глава — 100 % машина. Прими успокоительное, читатель, подойдя к главе 9.
Глава 1. Cogita Differenter (Думай иначе)
1. Моя признательность Холли Камерота за латинский перевод "Думай иначе".
2. Моя признательность Адаму Дж. Безарку за этот пример.
3. Wroe Alderson, Marketing Behavior and Executive Action (Homewood, 111.: Richard D. Irwin,
1957), 388–389.
4. Ronald Henkoff, "New Management Secrets from Japan — Really", Fortune, 27 November 1995,135.
5. Massimo Piattelli-Palmarini, Inevitable Illusions: How Mistakes of Reason Rule Our Minds (New
York: John Wiley & Sons, 1994), 57.
6. Alderson, Marketing Behavior, 390.
7. Gary Hamel, "Strategy as Revolution", Harvard Business Review 74, no. 4 (1996): 72.
8. Rene Descartes, Discourse on Method, Optics, Geometry, and Meteorology (Indianapolis: Bobbs-
Merrill, 1965), quoted in Marketing Behavior by Wroe Alderson, 387.
9. Wilbur Wright, presentation to Western Society of Engineers, Dayton, Ohio, September 18,1901.
10. Моя признательность Дэну Смиту за этот пример.
11. David H. Freedman, "The Butterfly Solution", Discover, April 1997, 53.
12. Моя благодарность Тони Джейкобсу за эту концепцию.
13. Tom Wujec, Five Star Mind (New York: Doubleday, 1995), 71.
14. Chris Yurko, "Wrecked Car? Call a Van", Daily Hampshire Gazette, 6 November 1996,15.
15. My thanks to Ken Tidwell, Leon Mayeri, and Peter Jensen for each independently suggesting this
example.
16. Моя признательность Тимоти Ноксу за этот пример.
17. Моя признательность Рич Гай за этот пример.
18. W. Chan Kim and Renee Mauborgne, "Value Innovation: The Strategic Logic of High Growth",
Harvard Business Review 75, no. 1 (1997): 107.
19. Stan Rapp and Thomas Collins, Beyond Maximarketing: The New Power of Caring and Daring
(New York: McGraw-Hill, 1994), 38.
20. Joel Arthur Barker, Future Edge Paradigms: The Business of Discovering the Future (New York:
HarperBusiness, 1993), 61.
21. Моя благодарность Питеру Менгу за помощь с термином "entre-manure".
22. Robert Friedel, "The Accidental Inventor", Discover, October 1996.
23. Stephen Jay Gould, "Creating the Creators", Discover, October 1996, 44–45.
Глава 2. Не беспокойся, будь дерьмовым
1. Моя благодарность Биллу Котону за этот пример.
2. Моя признательность Кену Тидвеллу за этот пример.
3. Jim McCarthy, Dynamics of Software Development (Redmond, Wash.: Microsoft Press, 1995), 55.
4. Как определено Бредом Хатчингсом.
5. Marc H. Meyer and Alvin P. Lehnerd, The Power of Product Platforms — Building Value and Cost
Leadership (New York: Free Press, 1997), 130.
6. Barbara Martinez, "Inside Job", Wall Street Journal, 21 May 1998, R23.
7. Thomas J. Allen, Managing the Flow of Technology (Cambridge: MIT Press, 1993), 236–240.
8. Henry Petroski, The Evolution of Useful Things (New York: Vintage Books, 1992), 22.
9. John Huey, "Nothing Is Impossible", Fortune, 23 September 1991,134.
10. Alison Rogers, "Iacocca's Minivan", Fortune, 30 May 1994, 56.
11. Там же, 56.
12. Bob Thomas, Walt Disney: An American Original (New York: Hyperion, 1994), 11.
13. Charles Panati, Panati's Extraordinary Origins of Everyday Things (New York: Harper and Row,
1989), 103.
14. Paul С Judge and Stephen Baker, "Were Jim Manzi's Big Ideas Too Big?". BusinessWeek, 26 May
1997.
15. Richard S. Tedlow, New and Improved: The Story of Mass Marketing in America (New York:
Basic Books, 1990), 262–263.
16. Daniel A. Wren and Ronald G. Greenwood, Management Innovators: The People and Ideas That
Have Shaped Modern Business (New York: Oxford University Press, 1998), 59.
17. Justin Martin, "Ignore Your Customer: At Least That's What Some Smart Companies Like…"
Fortune, 1 May 1995,121.
18. Eileen С Shapiro, Fad Surfing in the Boardroom (Reading, Mass.: Addison-Wesley Publishing,
1996), 129.
19. Там же, 129.
20. Oliver E. Allen, «Kettering», Invention and Technology 12 (Fall 1996), 55.
21. Robert J. Kriegel and David Brandt, Sacred Cows Make the Best Burgers: Developing Change
(New York: Warner Books, 1996), 38.
22. Christopher Cerf and Victor Navasky, The Experts Speak — The Definitive Compendium of
Authoritative Misinformation (New York: Pantheon Books, 1984), 171.
23. Моя благодарность доктору Томасу МакМину за этот пример.
24. Mark С. Fishman et al., Medicine, 2nd ed. (Philadelphia: J. B. Lippincott, 1985), 9.
25. Kenichi Ohmae, The Borderless World: Management Lessons in the New Logic of the Global
Marketplace (New York: Harper Perennial, 1991), 33.
26. Моя признательность Гленну Грефтону за этот пример.
27. Ira Magaziner and Mark Patinkin, from a reprint of The Silent War: Inside the Global Business
Battles Shaping America's Future (New York: Random House, 1989) 23–24 of reprint.
28. Моя признательность Чарльзу Шрею за этот пример.
29. Моя благодарность Бреду Хатчигсу за этот пример.
Глава 3. Перетряхивай, крошка, перетряхивай
1. Моя признательность Гарри В. Хеннингу за эту великолепную цитату.
2. Моя благодарность Холи Андерсон Камерота за эту замечательную цитату.
3. Моя признательность Питеру Дженсену за эту концепцию.
4. Моя признательность Адаму Дж. Безарку за этот лакомый кусочек.
5. David J. Benjack and J. Michael MacKeen, "MTV Networks: MTV", in New Product Success
Stories: Lessons from Leading Innovators (New York: Wiley, 1995), 288.
6. Из сайта компании Porsche www.porsche.com/Creating.html.
7. Clarence L. Johnson, Kelly: More Than My Share of It All (Washington, D.C.: Smithsonian
Institution Press, 1985), 28.
8. Моя признательность Роджеру М. Пуру за этот пример.
9. Моя признательность Брету А.Фосету за этот пример.
10. Hermann Simon, Hidden Champions: Lessons from 500 of the World's Best Unknown Companies
(Boston: Harvard Business School Press, 1996), 115.
11. Моя признательность Патрику Берри за этот пример.
12. Gould, "Creating the Creators", 52.
13. Моя признательность Фреду Веберу за этот пример.
14. Michael Gersham, Getting It Right the Second Time: How American Ingenuity Transformed
Forty-Nine Marketing Failures into Some of Our Most Successful Products (Reading, Mass.: Addison-Wesley Publishing, 1990), 238.
15. Jagdish N. Sheth, Winning Back Your Market: The Inside Stories of the Companies That Did It
(New York: John Wiley & Sons, 1985), 129.
16. Jack Canfield et al., Chicken Soup for the Soul at Work: 101 Stories of Courage, Compassion, and
Creativity in the Workplace (Deerfield Beach, Fla.: Health Communications, 1996), 134.
Раздел 4. Разрушай барьеры
1. www.chasmgroup.com:80/library.html.
2. William Tivenan, Encyclopedia of Consumer Brands: «WD-40», p. 574.
3. Richard Whiteley and Diane Hessan, Customer Centered Growth: Five Proven Strategies for
Building Competitive Advantage (Reading, Mass.: Addison-Wesley Publishing, 1996), 19.
4. Katherine Snow Smith, "Organ Breathes New Life Into Fletcher Music Sales", Tampa Bay Business
