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Об авторе
Предисловие к русскому изданию
Предисловие
Вступление
Выражение признательности
Часть I. Введение в социальную психологию
Глава 1. Социальная психология: как это делается
Формирование и проверка теорий
Корреляционное исследование: выявление естественных связей
Противостояние: взаимосвязь - причинность
Экспериментальное исследование: поиск причины и следствия
Контроль: манипулирование переменными
Случайное распределение: великий уравнитель
Этика экспериментального исследования